Returning to Thailand – A Story of Resilience and Hope

3 min reading time

We seek out long-term relationships, providing not only a market for our artisans’ work but also training and support to strengthen their businesses. Many focus solely on their craft—our role is to help them grow sustainably, so they can focus on what they do best: creating art that inspires. We started in Thailand and love the connections we've built.

In the wake of a global pause, the markets were quieter. Streets that once bustled with chatter and music now held a softer hum. But behind every small stall and tucked-away studio, the spirit of the artist still lives.

The First Trip Back - Returning to Thailand

When Thailand reopened after the pandemic, our founder, LouAnn returned—not just to buy jewelry, but to reconnect. Before everything closed, she had met artists whose work radiated beauty and heritage, and pieces she cherished and remembered during the pause. She was determined to find them again, to see how they were doing, and to discover if any new voices had emerged.

She walked streets and side streets, weaving through alleys and market stalls (she remains very grateful for the foot massage places to be found on practically every block). When she found the artists she knew, the reunions were emotional. Some clasped her hands. Others shared quiet smiles with their eyes over their face masks. Many told her they had wondered if everyone had forgotten them.

Many cannot earn a living wage for their craft. They work their evenings and free time making their jewelry and come to the markets on the weekend to hawk their wares. LouAnn met one woman in a cavernous market in Bangkok that took on the role of sales person for all the artists in her village making a four hour commute every Saturday to show up at the crack of dawn to set up the stall to sell their pieces.

More Than a Purchase

Our purchases weren’t just transactions—they were lifelines. For some, it was the most they had earned in a year. One artisan told her, with tears brimming in her eyes, “You gave me hope.”

In those moments, she saw the strength and determination it takes to keep creating when the world stands still. These artists were struggling, yes—but they were also resilient, fiercely holding on to their dreams and the cultural traditions they loved.

Why This Matters

At Sundara Joon, we believe that when we choose handmade, we’re doing more than buying an object—we’re investing in someone’s ability to keep their craft alive.

Economic empowerment – A steady income allows artisans to support their families, educate their children, and reinvest in their workshops.
Women’s empowerment – Many of our artisans are women running their own small studios, balancing creative work with caregiving, and serving as role models in their communities.
Cultural preservation – Every piece carries the traditions, techniques, and stories of its maker, ensuring they live on for future generations.

Our Commitment

We seek out long-term relationships, providing not only a market for our artisans’ work but also training and support to strengthen their businesses. Many focus solely on their craft—our role is to help them grow sustainably, so they can focus on what they do best: creating art that inspires.

For LouAnn and Sundara Joon, returning to Thailand was just the beginning.